Event to Celebrate the Launch of Hard Rock’s Jimi Hendrix Signature Series: Edition 29 Merchandise

Seattle, Wa., January 31, 2012 – Hard Rock International is honored to launch the brand’s Jimi Hendrix Signature Series: Edition 29merchandise in Jimi Hendrix’s hometown of Seattle. On Thursday, February 9, 2012, Hard Rock Cafe Seattle will celebrate the program launch by unveiling a special memorabilia collection dedicated to the hometown legend. The exclusive media preview event will include appearances by Janie Hendrix, sister of Jimi Hendrix; acclaimed artist Alan Aldridge; John Galloway, Vice President and Chief Marketing Officer for Hard Rock International; and Del Breckenfeld, Director of Entertainment Marketing for Fender Musical Instruments, who will take media through the iconic pieces in the collection and share personal stories and remembrances.

Pieces on display as part of the limited-run exhibition include:

  • Jimi Hendrix Designed Fender Stratocaster® – A Fender Stratocaster featuring a visual representation of the music legend’s most recognizable songs on a guitar image designed collaboratively in 1970 by Hendrix and artist Alan Aldridge, creator of Hard Rock Cafe’s iconic logo. The piece serves as the design inspiration for Hard Rock’s Jimi Hendrix Signature Series: Edition 29 T-shirt.
  • Jimi Hendrix Boots – A pair of boots worn by Jimi Hendrix circa 1967-69 during performances at the Salvation Club in New York.
  • Jimi Hendrix Custom Gibson Flying-V – A custom Gibson Flying V that was commissioned by Jimi Hendrix in 1969. Hendrix reportedly referred to this guitar as the “Flying Angel”, but to most guitar aficionados, it’s forever identified as the “Red House” guitar. It’s one of three Flying Vs Hendrix owned.
  • Experience Contract – A five page contact for the Jimi Hendrix Experience and Bill Graham regarding performances at The Fillmore and Winterland Ballroom in San Francisco in 1968.
  • Jimi Hendrix Song Writers Contract – A contract between RSVP Music and “Jimmy” Hendrix for the song “No Such Animal,” dated June 21, 1966, prior to Hendrix changing the spelling of his first name.

The special collection compliments additional pieces currently on display at Hard Rock Cafe Seattle. Additional pieces on display include:

  • Jimi Hendrix 1969 Fender Stratocaster – The 1969 Fender Stratocaster guitar played by Jimi Hendrix  during ’69 and ’70, while with the Jimi Hendrix Experience and the Band of Gypsies. This tobacco burst-finished guitar has a white pickguard and a 22-fret maple fingerboard with 10 mother of pearl dot inlays. The instrument still has its original tremolo arm.
  • Jimi Hendrix Purse – A purse that belonged to Jimi Hendrix and was used to carry lyric sheets, guitar picks, extra bandannas, etc.
  • Hendrix/Isley Brothers Photo – A photo of Jimi Hendrix and theIsley Brothers with Curtis Knight from Hendrix’s time with the group in 1965. Jimi Hendrix toured with the group on and off for about a year, and he even recorded singles with them, the most famous of which is a two-part jam called “Testify”.
  • Jimi Hendrix Shirt – A simple blue pullover from Jimi Hendrix’s wardrobe, exemplifying the Hendrix “electric gypsy” look that became such a huge part of late-‘60s iconography.
  • Jimi Hendrix Hat – A hat with a quintessential ‘60s floppy brim worn by Jimi Hendrix during the late 60’s.

“We are delighted that Jimi is playing such an important role in supporting multiple worthy causes,” said Janie Hendrix, sister of Jimi Hendrix. “It would warm his heart to know that his legacy is being honored this way, continuing to have an impact on the entire universe. At Authentic Hendrix, we’re working to fulfill his vision. Joining our long-term partners Hard Rock International and The Fender Foundation allows us to continue to shape and inspire our communities through music.”

Hard Rock’s Jimi Hendrix Signature Series: Edition 29 T-shirt is inspired by a one-of-a-kind guitar, displayed in the collection that was conceived by Hendrix and commissioned to commemorate the Hard Rock’s 40thAnniversary in 2011. Jimi Hendrix Signature Series: Edition 29 limited-edition Pin is modeled after the Fender Stratocaster® Guitar Jimi Hendrix played onstage during his iconic Woodstock performance in 1969. The limited-edition merchandise is available in stores and online with 15% of the retail price benefiting The Fender Music Foundation and Seattle’s Jimi Hendrix Park Foundation.

The one-of-a-kind collection will be on display at Hard Rock Cafe for public viewing from Thursday, February 9, 2012 until Thursday, March 1, 2012.  For additional information please visit www.hardrock.com.

WHAT: Hard Rock Cafe Seattle Presents Jimi Hendrix Signature Series: Edition 29 Launch

WHEN: Thursday, February 9, 2012

WHERE: Hard Rock Cafe Seattle

116 Pike Street

Seattle, WA



For more information, please visit www.hardrock.com

About The Fender Music Foundation

The Fender Music Foundation believes that music participation is an essential element in the fabric of an enduring society. The Fender Music Foundation aims to keep music education alive and available in our nation’s schools and communities. Founded in 2005, this public charity has reached over 147,000 people through its grants to music education programs. These grant recipients, which give more people the opportunity to make music, include school music classrooms, community based organizations and music therapy programs. Visit www.fendermusicfoundation.org to learn more about supporting the cause.

About The Jimi Hendrix Park Foundation

In 2006, the Seattle Parks and Recreation Department renamed the nearly 2.5-acre neighborhood park located in Seattle’s Central District, Jimi Hendrix Park, with the goal of turning it into a community gathering space honoring this Seattle-born artist’s extraordinary life and musical legacy. The Park lies adjacent to the old Colman School, which since 2008 has housed Seattle’s Northwest African American Museum. Now, a dedicated group of Seattle residents has come together to turn the dream of a park inspired by a “West Coast Seattle Boy” (the artist’s own description) into reality. Named the Friends of Jimi Hendrix Park (FOJHP), the group has met for over a year, laying the groundwork for the development of a space that will draw visitors from across the globe. In keeping with the spirit of unity underlying the project as a whole, the Friends are committed to seeking community input into every aspect of the Park, from fundraising to design to programming. At the core of this project is the belief – embodied best by Jimi Hendrix himself – that with talent, determination and passion, anything is possible.


About Hard Rock International

With a total of 174 venues in 53 countries, including 137 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visitwww.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.