HARD ROCK’S JIMI HENDRIX SIGNATURE SERIES: EDITION 29 MERCHANDISE RAISES FUNDS FOR THE FENDER MUSIC FOUNDATION

 

Agoura Hills, Calif. (February 27, 2012) - The Fender Music Foundation, along with The Jimi Hendrix Park Foundation, will jointly benefit from 15 percent of the retail price of Hard Rock’s newly released Jimi Hendrix Signature Series: Edition 29 t-shirt and pin. Proceeds to The Fender Music Foundation will support the organization’s mission to provide musical instruments to music programs in need across the country.

“Although the foundation has reached over 147,000 people through its grants of musical instruments, I think this will be a game changer for the organization,” said Moriah Scoble, Executive Director of The Fender Music Foundation. “Through this collaboration with Hard Rock, Experience Hendrix L.L.C. and Fender Musical Instruments Corporation we have the ability to more successfully communicate its messaging and distribute its resources. I can’t wait to see where this takes us.”

Although both items capture the spirit of Hendrix, the t-shirt bears a design with an historic origin: a visual representation of the Legend’s most recognizable songs, the design is the result of collaboration between Hendrix and Alan Aldridge, famed artist and creator of the Hard Rock logo. The t-shirt design, initially conceived over 40 years ago for Jimi’s own Stratocaster, has also taken new life on the back of a single Strat commissioned to commemorate Hard Rock’s 40th anniversary in 2011.

Tom Zotos, prominent artist and publisher who has spent almost two years bringing all the pieces together for the release of the collection is happy his hard work has paid off: “The bottom line is I want to spread music and music education to those who want it. Although it can be difficult, I’m not going to stop working on it, and I really hope people enjoy what we have to offer.”

Hard Rock’s Signature Series 29 collection is available on www.HardRock.com and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide The one-of-a-kind guitar will be displayed at select Hard Rock Cafe locations across the country during the 2012 Experience Hendrix Tour.

About The Fender Music Foundation
The Fender Music Foundation believes that music participation is an essential element in the fabric of an enduring society. The organization aims to keep music education alive and available in our nation’s schools and communities. Founded in 2005, this public charity has reached over 147,000 people through its grants to music education programs. These grant recipients, which give more people the opportunity to make music, include school music classrooms, community based organizations and music therapy programs.

About Experience Hendrix L.L.C.
Founded by James ‘Al’ Hendrix, Jimi’s father, in 1995, Experience Hendrix, has been managed since its inception by the family members handpicked by Al during his tenure as Chairman. The company is now spearheaded by Janie Hendrix, Jimi’s sister, who serves as the CEO. Janie is involved with numerous organizations, including The Fender Music Foundation, in which she serves as a board member. Experience Hendrix is the official family company charged with managing the music, name, image and likeness of Jimi Hendrix. As a part of their daily operations, Experience Hendrix and Authentic Hendrix oversee Jimi’s timeless legacy on a worldwide basis.

About Hard Rock International
With a total of 173 venues in 53 countries, including 138 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.HardRockHotels.com. For more information on Hard Rock International, visit www.HardRock.com.